Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand and culture transformation group, operating across five continents and more than 30 countries. To learn more about why organizations drown in nonsense, bureaucracy and red tape that strips them of any chance for true success, I was excited this month to catch up with Martin Lindstrom. From the vast amount of time wasted in hundreds of meetings, the huge numbers of people required to be involved in a project when only a few were needed, the constant in-fighting between departments that made the final product terrible, and more, I would scratch my head daily wondering how these businesses or products could ever survive. ![]() In my time as a marketing and product management executive in corporate America, I was continually floored by commonplace organizational behavior that made zero sense and was downright ridiculous.
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